blog

Who's Really Making Your Product: The Sub-Supplier Problem

Written by China Agent | Feb 17, 2026 3:40:16 AM

Who's Really Making Your Product: The Sub-Supplier Problem

Updated February 2026 | Supply chain verification

A US e-commerce brand was ordering a household product from what they called "their factory" in China.

They had:

  • Factory videos
  • Factory photos
  • A sales rep they trusted
  • Years of on-time shipments
  • Stable pricing

They felt safe.

In their mind: "We know this factory. We're not beginners."

What We Found

We did an on-site visit as part of a routine supplier verification and production follow-up.

The facility was real. The staff was real. The owner was real.

But something didn't match:

  • The production floor was too quiet
  • The warehouse stock was too thin for the order volume
  • Their "main process" machines looked like props — clean, unused, and not enough of them

So we asked for:

  • Raw material purchase invoices
  • Production logs
  • Subcontracting agreements
  • Packing records
  • Internal QC reports

They avoided the question.

Then we pushed harder.

And the truth came out:

They were outsourcing 40–60% of production to 2 undisclosed subcontractors.

No disclosure. No permission. No contracts. No oversight.

Just: "Don't worry, it's under our management."

The Undisclosed Subcontractors

They were not "partners."

They were:

  • Smaller workshops
  • Cheaper labor
  • No compliance documentation
  • No real QC process
  • No accountability

And most importantly:

The subcontractors were using alternative materials and shortcut processes.

Because their only job was to hit a price and ship.

What Broke (Almost Broke)

1) Quality consistency collapsed

The client started seeing:

  • Higher defect rates
  • Inconsistent fit and dimensions
  • Different surface finish
  • Different packaging adhesive (this matters more than people think)

At first it looked like "bad luck" or "a bad batch."

But it wasn't.

It was two different factories producing "the same product."

2) The client nearly got destroyed on Amazon

This was an Amazon brand.

The product was getting:

  • Negative reviews
  • Returns
  • "Not as described" complaints
  • Variation complaints

And that triggers:

  • Listing suppression risk
  • Account health warnings
  • Refund waves

They were one step away from losing the listing.

Not because the product was bad.

Because the product was inconsistent.

3) Their contracts were basically useless

Their contract was signed with "the factory."

But:

  • The subcontractors weren't under contract
  • The subcontractors had no liability
  • The subcontractors had no IP restrictions
  • The subcontractors had no QC obligations

So legally, the client was exposed.

If something went wrong, the factory could always say: "We didn't do it. That's not our department."

Classic China move.

The Most Dangerous Part

The client didn't even know what they were buying anymore.

This is the part buyers don't understand until it's too late:

Once subcontracting starts, you lose control over:

  • Material source
  • Process control
  • Labor quality
  • Batch traceability
  • Accountability
  • Delivery truth

You're no longer managing a factory.

You're managing a network.

And you don't even know the network exists.

How We Fixed It

We forced 3 things immediately:

1) Full disclosure of subcontractors
Names. Addresses. Legal entity. Owner. Capacity.

No disclosure = stop production.

2) On-site visits to the subcontractors
We physically visited them.

One was acceptable (but sloppy). One was a disaster.

3) "No subcontracting without written approval"
Added to the contract, with penalties.

Not "please don't." Not "we prefer not."

Penalty-based. China court-ready.

The Takeaway

The client didn't have a factory.

They had: A sales rep + a shipping pipeline.

And for 4 years, it worked… until volume increased and margins tightened.

Then the factory did what factories do:

They protected themselves first.

Subcontracting is not rare.

Undisclosed subcontracting is the default.

Why This Happens

Factories subcontract for four reasons:

1) Volume surge
You place a bigger order than they can handle. Instead of saying no, they outsource the overflow.

2) Margin pressure
You negotiate price down. They maintain margin by outsourcing to cheaper workshops.

3) Process gaps
They don't have a specific machine or skill in-house. They subcontract that step without telling you.

4) Backup capacity
Their main line is running another client's order. They use subcontractors to keep your timeline.

All four sound reasonable.

But none of them protect you.

What You Actually Need to Know

If you're sourcing from China, here's the reality:

Your factory videos are meaningless.
Videos show what they want you to see. Not what's actually happening when your order ships.

"Years of relationship" doesn't prevent subcontracting.
It just means they've gotten better at hiding it.

On-time shipments don't prove direct production.
They prove the sales rep knows how to coordinate multiple workshops.

Quality problems aren't always "one bad batch."
They're often "production moved to a different facility without you knowing."

Your contract is only enforceable if you know who's producing.
If production happens at undisclosed locations, you have no legal leverage.

How to Catch It

Before production starts:

  • Verify production capacity matches order volume
  • Walk the production floor and count machines
  • Check raw material stock levels
  • Request supplier purchase invoices
  • Map the full production flow

During production:

  • Unannounced on-site visits
  • Request production logs with timestamps
  • Cross-check warehouse packing records
  • Verify which facility actually packed the goods

In your contracts:

  • "No subcontracting without written approval"
  • Penalty clauses for undisclosed outsourcing
  • Right to audit any production location
  • Material traceability requirements

Most importers do none of this.

Then wonder why quality collapsed or CBP flagged their shipment.

What Happens If You Don't Catch It

Amazon sellers: Listing suppression. Account health warnings. Review bombs. Lost buy box.

Traditional brands: Inconsistent inventory. Retail partner complaints. Warranty exposure.

CBP-regulated imports: Country of origin violations. Tariff reclassification. UFLPA red flags if subcontractors source Xinjiang inputs.

Everyone: No legal recourse. No supplier accountability. No way to fix it after the goods ship.

The factory wins. You lose.

Frequently Asked Questions

Q: How common is undisclosed subcontracting in China?
Extremely common. Estimates vary, but 40-60% of mid-sized factories use undisclosed subcontractors for overflow or cost management. It's not the exception — it's standard practice.

Q: How can I tell if my factory is subcontracting?
Production floor activity doesn't match order volume. Warehouse stock is too thin. Quality inconsistencies appear. Packaging details change. Or you do what we do: on-site verification with document cross-checks.

Q: What should my contract say about subcontracting?
"Supplier may not subcontract any portion of production without prior written approval. Unauthorized subcontracting is breach of contract subject to [specific penalty]. Buyer retains right to audit all production locations."

Q: Can I prevent subcontracting entirely?
Not always. Some production steps (plating, laser etching, specialty finishing) are commonly outsourced. The key is: disclosed, approved, and audited subcontracting vs. hidden subcontracting.